IMPOSSIBREW STORY

Nothing is impossibrew.
IT ALL BEGAN WITH A LOVE OF DRINKING.

Mark loves beer. He loved it so much that he started studying alcohol professionally the moment he turned 18. His passion for complex flavours led him to became one of the highest scoring French Wine Scholars (FWS).

mark wong, founder of impossibrew co tasting beers and drinking impossibrew's theanine lager.
Glasses of wine and alcohol academic books opened on table for Mark wong, the founder of Impossibrew theanine lager.
Mark Wong in a brewery looking at beer and pouring beer.
blurred blood test showing liver damage, part of the founding story of impossibrew theanine lager.
AN UNEXPECTED EVENT.

One day he received worrying news about his health and he was advised to stop drinking. He missed the experience of drinking but none of the alcohol alternatives did it for him.

THE SEARCH FOR AN ALTERNATIVE.

Mark began searching for a healthy, relaxing alternative to booze that is more than just ‘alcohol-free’.

During a research project, he came across the Kissa Yojoki - published in 1211 AD Japan. It detailed how his ancestors were using herbs for their effects on the body and mind.

A portrait photo of an array of historical alcohol bottles. for use in impossibrew co's story
Support and skepticism.

Mark bought his findings and enlisted help from various experts but many thought his project was impossible.

In the end, Dr Paul Chazot, FBPhs, a world-leading biosciences professor at Durham University supported his vision, bringing decades of experience to the team. 

THE impossibrew

So Mark set up a team and started brewing in his kitchen. Though it wasn’t pretty, they managed to win several start-up competitions - and with the prize money and his own savings, IMPOSSIBREW was born.

We are defined by our mentality to make the impossible, possible - finding new ways to unwind, without alcohol.

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ACTIVE PLANTS

Learn more about our active herbal ingredients for a new way to unwind.

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