IMPOSSIBREW STORY
Nothing is impossibrew.
IT ALL BEGAN WITH A LOVE OF DRINKING.
Mark loves beer. He loved it so much that he started studying alcohol professionally the moment he turned 18. His passion for complex flavours led him to became one of the highest scoring French Wine Scholars (FWS).
AN UNEXPECTED EVENT.
One day he received worrying news about his health and he was advised to stop drinking. He missed the experience of drinking but none of the alcohol alternatives did it for him.
THE SEARCH FOR AN ALTERNATIVE.
Mark began searching for a healthy, relaxing alternative to booze that is more than just ‘alcohol-free’.
During a research project, he came across the Kissa Yojoki - published in 1211 AD Japan. It detailed how his ancestors were using herbs for their effects on the body and mind.
Support and skepticism.
Mark bought his findings and enlisted help from various experts but many thought his project was impossible.
In the end, Dr Paul Chazot, FBPhs, a world-leading biosciences professor at Durham University supported his vision, bringing decades of experience to the team.
THE impossibrew
So Mark set up a team and started brewing in his kitchen. Though it wasn’t pretty, they managed to win several start-up competitions - and with the prize money and his own savings, IMPOSSIBREW was born.
We are defined by our mentality to make the impossible, possible - finding new ways to unwind, without alcohol.
